Short Course Intensives

Short Course Intensives (ADVRT/JLMC/PR 391) are short-term courses exploring specific and advanced skills that enrich what is offered the Greenlee School's core classes. They are 1-credit, satifactory/fail courses with no pre-requisites. Many will be co-taught by industry professionals.

The meeting days and times will vary for each short course based on the skill taught – one course might meet over two long weekends, one course might meet over a few evenings in the semester or one might meet once a week for the entire semester. The topics will change every semester, so sign up quickly during registration if you see something that can help you build skills toward your future professional goals!

If you're not currently enrolled at Iowa State University, you can apply for admission to take a short course as a nondegree student.

Fall 2019 Offerings

ADVRT/P R/JL MC 391E—From Posts to Profits: How to Tackle Social Media Influencer Marketing (FALL)

Sept 6th 4:10 – 6:00 PM, Sept 7th: 9:00 AM – 5:00 PM; blended

Short course—1 credit

According to USA Today, by 2020 brand spending on influencer marketing is expected to hit $101 billion. Students will learn the benefits and how-to of social media influencer engagement from both brand managers and influencers. The course will include interactive sessions with these professionals as well as small-group final projects.

As of April 15, 2019, this class is currently full.

ADVRT/P R/JL MC 391F—Political Reporting: Covering Candidates & Caucuses 2020 (FALL)

F 1:10 - 4 p.m.; Sept. 13, Sept. 20, Oct. 4, Oct. 25, Nov. 1st.

Short course—1 credit

Students will learn to identify key issues of the upcoming Iowa Caucuses and subsequent presidential election from Iowa political reporters and former candidates. They will explore how to interview candidates and understand the elements of reporting on the run-up to the Iowa Caucuses.

ADVRT/P R/JL MC 391G Organizational Communication in Times of Change (FALL)

MTWR 4:10 – 6:00 p.m.; Sept. 23-26 and Sept. 30-Oct. 3

Short course—1 credit

An organization’s success relies on its ability—and agility—when faced with large-scale changes: mergers and acquisitions, plant closings, downsizing. Professional communicators can play a strategic role in effectively managing change, if they understand why stakeholders resist or embrace change. This course will prepare future public relations professionals to play a valuable and strategic role in today’s turbulent social and business environment.

Learn more about these courses in the Iowa State University Schedule of Classes.