Short Course Intensives (ADVRT/JLMC/PR 391) are short-term courses exploring specific and advanced skills that enrich what is offered the Greenlee School's core classes. They are 1-credit, satisfactory/fail courses with no pre-requisites. Many will be co-taught by industry professionals.
The meeting days and times will vary for each short course based on the skill taught – one course might meet over two long weekends, one course might meet over a few evenings in the semester or one might meet once a week for the entire semester. The topics will change every semester, so sign up quickly during registration if you see something that can help you build skills toward your future professional goals!
If you're not currently enrolled at Iowa State University, you can apply for admission to take a short course as a nondegree student.
Fall 2019 Offerings
ADVRT/P R/JL MC 391E—From Posts to Profits: How to Tackle Social Media Influencer Marketing (FALL)
Sept 6th 4:10 – 6:00 PM, Sept 7th: 9:00 AM – 5:00 PM; blended
Short course—1 credit
According to USA Today, by 2020 brand spending on influencer marketing is expected to hit $101 billion. Students will learn the benefits and how-to of social media influencer engagement from both brand managers and influencers. The course will include interactive sessions with these professionals as well as small-group final projects.As of April 15, 2019, this class is currently full. Learn more about these courses in the Iowa State University Schedule of Classes.