Short Course Intensives

Offered for the first time in Spring 2019, Short Course Intensives (ADVRT/JLMC/PR 391) are short-term courses exploring specific and advanced skills that enrich what is offered the Greenlee School's core classes. They are 1-credit, satifactory/fail courses with no pre-requisites. Many will be co-taught by industry professionals.

The meeting days and times will vary for each short course based on the skill taught – one course might meet over two long weekends, one course might meet over a few evenings in the semester or one might meet once a week for the entire semester. The meeting days and times for the following short courses will be announced closer to Spring 2019 registration. The topics will change every semester, so sign up quickly during registration if you see something that can help you build skills toward your future professional goals!

Spring 2019 Offerings

ADVRT/JL MC/ P R 391 A – MarTech: Essential Technologies for Advertising and Public Relations

Meets Jan. 20, 1-4 p.m.; March 10, 1-4 p.m.

Learn how to use marketing technology tools (MarTech, for short), such as Hootsuite, Talkwalker, Hubspot, Adobe Marketing Cloud and Salesforce Marketing Cloud. These are becoming critical skills for professionals in advertising and public relations. Cannes Lion Winner Leo Morejon (Oreo Super Bowl “Blackout” tweet campaign) leads a hands-on exploration of current and future MarTech tools.

ADVRT/JL MC/ P R 391 B – Audio Lab: Creating your own podcast

Meets Jan. 23-March 13 on Wednesdays from 6:10-8:00 PM

Podcasting is one of the fastest growing media delivery systems. Work with KHOI radio professionals to create your own podcast. Develop an idea, write, record, edit and market your podcast

ADVRT/JL MC/ P R 391 D – Creating Virtual Worlds

Meets Feb 15, 4-8 p.m.; Feb. 16, 9 a.m.-5 p.m.; Feb. 17, 1-5 p.m.

Engage viewers on a more emotional level by exploring the concepts of virtual and augmented reality, 360 storytelling, and virtual and augmented reality applications. Experts from ISO Form will partner with faculty to help students conceptualize a virtual reality or augmented reality project and create a “pitch” suitable for an editor or corporate client with concept, simple storyboarding/timeline. Virtual reality equipment will be available for student use.

Learn more about these courses in the Iowa State University Schedule of Classes.