Kim Authors Research; to Present at ICA, AAA Conferences

CATEGORIES: Uncategorized

Assistant Professor [Su Jung Kim]() reports the following:

  • Her first-authored book chapter, "The Effects of Online Negative Word-of-Mouth: An Empirical Study," co-authored with Rebecca Wang and Edward Malthouse, has been published in Let’s Engaged! Crossing the Threshold of Marketing’s Engagement Era.

  • Her third-authored manuscript, "Evidence that user generated content that produces engagement increases purchase behaviors," co-authored with Edward Malthouse, Bobby Calder, and Mark Vandenbosch, has been accepted for publication in the Journal of Marketing Management.

  • Her panel proposal, "Empowering Consumers in the Age of Social Media: An Empirical Analysis of EWOM Creation, Consumption, Perception, and Influence," has been accepted for presentation at this year’s ICA conference.

  • She will be a panel participant for the American Academy of Advertising annual conference. The panel will discuss how to define and teaching the new advertising.

  • She will be a panel participant for the Center for Excellence in the Arts and Humanities (CEAH) Research Summit. The title of the panel is "Art, Design and Humanities Perspectives in Big Data and Data Science."

  • She reviewed a manuscript for Journal of Communication.