Short Course Intensives

Short Course Intensives

Short Course Intensives (ADVRT/JLMC/PR 391) are short-term courses exploring specific and advanced skills that enrich what is offered in the Greenlee School’s core classes. They are 1-credit, satisfactory/fail courses with no pre-requisites. Many will be co-taught by industry professionals.

The meeting days and times will vary for each short course based on the skill taught – one course might meet over two long weekends, one course might meet over a few evenings in the semester or one might meet once a week for the entire semester. The topics will change every semester, so sign up quickly during registration if you see something that can help you build skills toward your future professional goals!

If you’re not currently enrolled at Iowa State University, you can apply for admission to take a short course as a nondegree student.

Fall 2020 Offerings

ADVRT/P R/JL MC 391M – Food Photography

Saturday, Oct. 10, 9 a.m.-4 p.m., Meredith Corporation, 1716 Locust St., Des Moines

Learn the basics of publication-worthy food photography from veteran professionals. Photographers, food editors, art directors and food stylists will share the basics of making food look visually appealing. Discover the tips and tricks of still-life food shots and step-by-step recipe images. Note: This is a hybrid course. Online assignments also will be due before and after the Oct. 10 Meredith classroom event.

ADVRT/P R/JL MC 391N – Professional Networking (from the guy who wrote the book on it)

Fridays 1:10 – 3:00 p.m.; Sept. 11 – Oct. 30 (8 weeks)

Creating your professional network is a key element of making your transition from college to the professional world. This Greenlee Short Course Intensive will guide you on the design of your professional network, help you take your first steps in activating your network, give you structured practice in interacting with your network, and help you understand how networking benefits the people in your network. This course is suitable for Advertising, Journalism, and Public Relations majors in any year of their program.

Learn more about these courses in the Iowa State University Schedule of Classes.

Previous Offerings

The following short course intensives were taught in past semesters.

ADVRT/JL MC/P R 391A – MarTech: Essential Technologies for Advertising and Public Relations

Learn how to use marketing technology tools (MarTech, for short), such as Hootsuite, Talkwalker, Hubspot, Adobe Marketing Cloud and Salesforce Marketing Cloud. These are becoming critical skills for professionals in advertising and public relations. Cannes Lion Winner Leo Morejon (Oreo Super Bowl "Blackout" tweet campaign) leads a hands-on exploration of current and future MarTech tools.

ADVRT/JL MC/P R 391B – Audio Lab: Creating your own podcast

Podcasting is one of the fastest growing media delivery systems. Work with KHOI radio professionals to create your own podcast. Develop an idea, write, record, edit and market your podcast.

ADVRT/JL MC/P R 391D – Creating Virtual Worlds

Engage viewers on a more emotional level by exploring the concepts of virtual and augmented reality, 360 storytelling, and virtual and augmented reality applications.  Experts from ISO Form will partner with faculty to help students conceptualize a virtual reality or augmented reality project and create a "pitch" suitable for an editor or corporate client with concept, simple storyboarding/timeline.  Virtual reality equipment will be available for student use.

ADVRT/P R/JL MC 391E – From Posts to Profits: How to Tackle Social Media Influencer Marketing

According to USA Today, by 2020 brand spending on influencer marketing is expected to hit $101 billion. Students will learn the benefits and how-to of social media influencer engagement from both brand managers and influencers. The course will include interactive sessions with these professionals as well as small-group final projects.

ADVRT/JL MC/P R 391J – The Basics of Video Storytelling using Live Sports Production 

Students will get the opportunity to learn the basics of telling the Cyclones brand story using live sports video production. Students will use professional equipment you would see in a video control room or production truck.