Short Course Intensives
Short Course Intensives (ADVRT/JLMC/PR 391) are short-term courses exploring specific and advanced skills that enrich what is offered in the Greenlee School’s core classes. They are 1-credit, satisfactory/fail courses with no pre-requisites. Many will be co-taught by industry professionals.
The meeting days and times will vary for each short course based on the skill taught – one course might meet over two long weekends, one course might meet over a few evenings in the semester or one might meet once a week for the entire semester. The topics will change every semester, so sign up quickly during registration if you see something that can help you build skills toward your future professional goals!
If you’re not currently enrolled at Iowa State University, you can apply for admission to take a short course as a nondegree student.
Fall 2021 Offerings
ADVRT/JL MC/P R 391B Audio Lab – Creating your own podcast
ADVRT/JL MC P R 391N Professional Networking (from the guy who wrote the book on it)
Learn more about these courses in the Iowa State University Schedule of Classes.
The following short course intensives were taught in past semesters.
ADVRT/JL MC/P R 391A – MarTech: Essential Technologies for Advertising and Public Relations
Learn how to use marketing technology tools (MarTech, for short), such as Hootsuite, Talkwalker, Hubspot, Adobe Marketing Cloud and Salesforce Marketing Cloud. These are becoming critical skills for professionals in advertising and public relations. Cannes Lion Winner Leo Morejon (Oreo Super Bowl "Blackout" tweet campaign) leads a hands-on exploration of current and future MarTech tools.
ADVRT/JL MC/P R 391D – Creating Virtual Worlds
Engage viewers on a more emotional level by exploring the concepts of virtual and augmented reality, 360 storytelling, and virtual and augmented reality applications. Experts from ISO Form will partner with faculty to help students conceptualize a virtual reality or augmented reality project and create a "pitch" suitable for an editor or corporate client with concept, simple storyboarding/timeline. Virtual reality equipment will be available for student use.
ADVRT/P R/JL MC 391E – From Posts to Profits: How to Tackle Social Media Influencer Marketing
According to USA Today, by 2020 brand spending on influencer marketing is expected to hit $101 billion. Students will learn the benefits and how-to of social media influencer engagement from both brand managers and influencers. The course will include interactive sessions with these professionals as well as small-group final projects.
ADVRT/JL MC/P R 391J – The Basics of Video Storytelling using Live Sports Production
Students will get the opportunity to learn the basics of telling the Cyclones brand story using live sports video production. Students will use professional equipment you would see in a video control room or production truck.
ADVRT/JL MC/P R 391K: Search Engine Optimization
03/15/2021 – 04/29/2021, Thursdays, 3:40 – 4:55 PM, Synchronous Online Instruction
SEO, or Search Engine Optimization, means setting up your website and content to show up through online search results. While many marketing tactics rely on you reaching out to your audience, SEO gives you the power to reach people when they are actively searching out information related to your products and services. This one-credit Short Course Intensive will introduce advertising, journalism, and public relations majors to the processes that power SEO programs. The course will be conducted by Prof. Jay Newell; Cooper Hollmaier, an SEO program manager with a large specialty outdoor retailer; and Better Homes and Gardens’ Des Moines-based digital deputy editor Rachel Weber.