After a site visit in spring 2023, the Public Relations Society of America (PRSA) recertified the public relations degree offered at Greenlee School of Journalism and Communication.
Every six years, the Greenlee School has the opportunity to host a site visit team from the PRSA to review the public relations undergraduate program. The reviewers found the Greenlee School to fully meet their standards and recommended recertification through the PRSA’s Certification in Education for Public Relations (CERP) program.
Their report noted several strengths in the public relations program, including the faculty’s accessibility and commitment to students, the 499A internship course as a way for students to apply their skills, and the faculty’s innovative ideas for incorporating new material into PR courses.
The Greenlee School hosted the site team in spring 2023 for a multiple day visit that included meetings with faculty, students, administrators, and relevant external groups. The reviewers gained further insight into former students’ educational experience by speaking with internship providers, employers of graduates, and alumni.
Through the review process, the site team determined the Greenlee School fully met their eight standards in curriculum, faculty, students, resources and facilities, assessment, professional affiliations, relationships with the total unit and the university, and diversity and global perspectives.
The site team consisted of two PRSA members, a full-time educator and an APR-credentialed practicing professional.
The PRSA established the CERP program in 1989 as an opportunity for academic programs to have outside evaluation team review and endorse their public relations programs.