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Pritchard to Present at Summer 4-H Workshop, Asked to Join Study on Defamation Issues

Assistant Professor Andrew Pritchard and Sherry Hoyer from animal sciences received approval to present a summer workshop for 4-H students visiting ISU, on the theme of “Deep Dark Secrets of Advertising.” The workshop will introduce students to media literacy and provide an opportunity to promote Greenlee’s programs. Pritchard also participated in the student résumé workshop … Continue reading Pritchard to Present at Summer 4-H Workshop, Asked to Join Study on Defamation Issues

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Newell: ThinkSpace now in Second Generation; Alumni Speak to Ad Principles Class

Associate Professor Jay Newell reports that ThinkSpace is now fully in its second generation. He presented the new comment library feature during a recent CELT workshop. Newell’s ThinkSpace is diffusing through US universities, with University of Wisconsin Madison a recent addition. In teaching, Ad Principles students met newly-named “Forbes 30 Under 30” marketing star Ty … Continue reading Newell: ThinkSpace now in Second Generation; Alumni Speak to Ad Principles Class

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Lucht Paper Accepted to Mad Men: The Conference; Working on New Courses

Assistant Professor Tracy Lucht had a paper accepted for Mad Men: The Conference, an international media studies conference to be held at Middle Tennessee State University in May. Also, she is registered to attend the NEH grant-writing workshop being held at ISU on Monday. In teaching, Lucht has begun developing a hybrid media history course … Continue reading Lucht Paper Accepted to Mad Men: The Conference; Working on New Courses

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Kim to Publish Manuscript on Link Between Engagement and Purchase Behaviors

Assistant Professor Su Jung Kim reports that her third-authored manuscript, "Evidence that user generated content that produces engagement increases purchase behaviors," has been accepted for publication in Journal of Marketing Management. The manuscript is co-authored with Edward Malthouse (Northwestern U), Bobby Calder (Northwestern University), and Mark Vandenbosch (University of Western Ontario). In teaching, she had … Continue reading Kim to Publish Manuscript on Link Between Engagement and Purchase Behaviors

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Han to Publish Paper on Health Communication Scholarship

Associate Professor Gang Han reports: His paper, titled “Making the invisible colleges visible: An author co-citation analysis of health communication scholarship, 1989-2012,” was accepted for presentation in the Health Communication Division of ICA’s annual conference in Japan in June. Besides reviewing 10 submissions for ICA’s 2016 annual conference, Han recently reviewed manuscripts for several journals, … Continue reading Han to Publish Paper on Health Communication Scholarship

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Gibson Reports New Meredith Apprentice Positions, to Receive Faculty Inspiration Award

Meredith Professional in Residence Deb Gibson reports the following: It is with celebration and excitement that Gibson announces the addition of two new positions for the Meredith Apprentice Program, beginning fall 2016. These two apprenticeships will focus on digital and social media for Meredith titles, and will bring the total of ISU apprentices up to … Continue reading Gibson Reports New Meredith Apprentice Positions, to Receive Faculty Inspiration Award

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Geske Authors Paper on News Bias

Associate Director Joel Geske has had a paper accepted to Teaching Media Quarterly. It is a special edition on Teaching Black Lives Matter and titled “Riot vs. Revelry: News Bias through Visual Media.” He also was was re-appointed to the steering committee for Women’s and Gender Studies program.