Kim Authors Research; to Present at ICA, AAA Conferences
Assistant Professor [Su Jung Kim]() reports the following: Her first-authored book chapter, "The Effects of Online Negative Word-of-Mouth: An Empirical Study," co-authored with Rebecca Wang and Edward Malthouse, has been published in Let’s Engaged! Crossing the Threshold of Marketing’s Engagement Era. Her third-authored manuscript, "Evidence that user generated content that produces engagement increases purchase behaviors," … Continue reading Kim Authors Research; to Present at ICA, AAA Conferences