AMES, Iowa – A team of Iowa State advertising students received second-place honors in the 2017 Collegiate Effie Awards Pace Brand Challenge, a national competition in which students created integrated, multi-channel marketing campaigns for a real-world client. Team members Michael Englund (’17 advertising), Madison Ott (’17 advertising) and Toni Ugolini (’17 advertising) developed their “Taco-bout … Continue reading Advertising students take second place in Collegiate Effie competition
Lecturer [Michael Wigton]() submitted this good news: Won a $9,000 ELO grant to develop an online version of ADVRT/PR 301. This will be offered for the first time in the summer session. Congrats to my students in ADVRT 436 who [won a silver American Advertising Award]() at the local show for their V8+Energy integrated campaign … Continue reading Wigton develops new online version of ADVRT/PR 301
Iowa State University won four awards Saturday in the American Advertising Awards Student Competition, presented by the American Advertising Federation’s Des Moines chapter. Madelynne Garrett, Caleb Morningstar and Ana Ramirez were recognized in the Cross-Platform, Integrated Campaign category for their work on a Women in Science and Engineering (WISE) Integrated Advertisement, which encouraged undeclared Iowa … Continue reading Greenlee students take home four silver American Advertising Awards
Lecturer Michael Wigton notes that his Social Media for Advertisng/PR has created and is managing a new Twitter account this semester: @GreenleeNews. Each student will manage the posts for a day. Objective is to engage all Greenlee students in reading news of interest to them in advertising, PR and current events. Please give us a … Continue reading Wigton shares teaching updates
Lecturer Michael Wigton reports the following: + Shelby Howard, Greenlee graduate and copywriter at Integer in Des Moines, visited all three sections of ADVRT 334 Advertising Creativity recently. She regaled students with her career path in creative advertising and offered advice on internship interviewing. + I submitted a new class proposal on social media for … Continue reading Wigton reports new social media class, Happy Strong Healthy adviser role
Lecturer Michael Wigton reports the following: ADVRT/PR 301 Strategic Planning: His class is partnering with the Communications Director at Kum & Go to uncover target audience insights. The project entails developing promotional strategies that Kum & Go can implement next summer targeting Millennials. This is a semester-long project with client presentations during finals week. ADVRT … Continue reading Wigton’s ADVRT/PR 301 Class Partners with Kum & Go
Lecturer Michael Wigton attended the Des Moines chapter of the American Marketing Association May luncheon at Wellmark headquarters. He also participated in an ISU faculty focus group gathering feedback and ideas for the new Student Innovation Center. Wigton collaborated with Sherry Berghefer’s Digital Publishing class to develop logo designs for local Cub Scout Pack in … Continue reading Wigton Reports Service, Teaching Updates
Iowa State advertising teams have been chosen by marketing professionals as semi-finalists in two national Collegiate Effie Brand Challenges, with one team in the V8+Energy brand challenge and one in Kleenex challenge, qualifying Greenlee School students for national final status.