Storytelling and technology collided in October at the 2017 Adobe MAX Creativity Conference in Las Vegas, and Sherry Berghefer, senior lecturer, plans to put several observations into action in the classroom and her research.
Associate Professor Jay Newell will present results from the “Computational Communication: Ad Creative” course at the American Academy of Advertising’s 2017 conference. “Pak Tavanapong, Sherry Berghefer and I are heading into the third offering of this course, and it’s still the only one in the country where student teams create ads that change dynamically based … Continue reading Newell to Present at American Academy of Advertising
Lecturer Sherry Berghefer reports the following: On September 29 and October 6, I presented two portfolio sessions as part of Jump-Start Networking Event. You can tell it’s career fair season by the number of resume and portfolio critiques I’ve been doing, even beyond those sessions! On October 13, I’ll be visiting Cardinal and Gold to … Continue reading Berghefer Presents Sessions to Students
Lecturer Sherry Berghefer reports: Members of her JL MC 316 Digital Publishing class took on Waukee Cub Scout Pack 183 as a client, designing different logo options for t-shirts. Out of the four designs presented, one was selected by the pack for use. She will be serving as an AEJMC Vis Com Division Best of … Continue reading Berghefer Reports on Teaching and Service