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Wigton’s ADVRT/PR 301 Class Partners with Kum & Go

Lecturer Michael Wigton reports the following: ADVRT/PR 301 Strategic Planning: His class is partnering with the Communications Director at Kum & Go to uncover target audience insights. The project entails developing promotional strategies that Kum & Go can implement next summer targeting Millennials. This is a semester-long project with client presentations during finals week. ADVRT … Continue reading Wigton’s ADVRT/PR 301 Class Partners with Kum & Go

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Winfrey to Present at AEJMC Conference

Assistant Professor Kelly Winfrey will be a presenter on research panel titled “All Politics Is Social? The Evolution of Social Media Use in Presidential Campaigns” at AEJMC Conference. She also was an invited speaker at the Wealthy & Wise: Strategies for Workplace Success workshop on April 22.

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Wigton Reports Service, Teaching Updates

Lecturer Michael Wigton attended the Des Moines chapter of the American Marketing Association May luncheon at Wellmark headquarters. He also participated in an ISU faculty focus group gathering feedback and ideas for the new Student Innovation Center. Wigton collaborated with Sherry Berghefer’s Digital Publishing class to develop logo designs for local Cub Scout Pack in … Continue reading Wigton Reports Service, Teaching Updates

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Wiegand Reports on NACADA Region VI Successes

Academic Adviser Jason Wiegand reports the Region VI Conference for NACADA—“The Global Community for Academic Advising” in Omaha—was a success. “It is my second year serving on the Region VI Steering Committee,” he writes. “As Co-Chair of the Uncommon Advising Mentoring Program (UAMP), I am proud to report that we introduced our inaugural class of … Continue reading Wiegand Reports on NACADA Region VI Successes

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Pritchard Reports AEJMC Updates, Paper Acceptances

Assistant Professor Andrew Pritchard and honors undergraduate Elaina Conrad received third place overall and the first-place “debut faculty” honor from AEJMC’s Law and Policy Division for their paper, “Not the Publisher, Still the Proprietor: Bypassing a Website’s Immunity Under Section 230 in Sex Trafficking Cases.” Pritchard and recent M.A. graduate Sisi Hu were invited to … Continue reading Pritchard Reports AEJMC Updates, Paper Acceptances

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Newell’s Paper Accepted to AEJMC, Accepted to Panel

Associate Professor Jay Newell’s paper on the TV advertising spending during the 2016 Iowa caucus was accepted by the Advertising Division. The paper is titled “Political advertising saturation: A natural experiment.” He is the sole author. Newell also has received a panel acceptance by the Advertising and Public Relations divisions for a session titled “Integrating … Continue reading Newell’s Paper Accepted to AEJMC, Accepted to Panel

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Lucht to Present Paper at AEJMC, Publish Manuscript

Assistant Professor Tracy Lucht reports that her paper (co-authored with graduating master’s student Kelsey Batschelet) was accepted as a top paper for presentation by the History Division of AEJMC. The paper’s title is “‘They Couldn’t Bring Me Down’: Gender and Agency in the Careers of Midwestern Women Broadcasters.” Also, her manuscript “‘Television’s Closet Revolutionary’: Mary … Continue reading Lucht to Present Paper at AEJMC, Publish Manuscript

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Kim Accepted to Present Manuscript at AEJMC

Assistant Professor Su Jung Kim’s manuscript "Understanding the Role of Different Review Features in Purchase Probability" has been accepted for presentation at the AEJMC Conference. The manuscript was co-authored with Ewa Maslowska and Edward Malthouse at Northwestern University.