Associate Professor Jay Newell’s paper on the TV advertising spending during the 2016 Iowa caucus was accepted by the Advertising Division. The paper is titled “Political advertising saturation: A natural experiment.” He is the sole author.
Newell also has received a panel acceptance by the Advertising and Public Relations divisions for a session titled “Integrating specialized business/marketing topics into the advertising and public relations curriculum,” where he will be presenting the outcomes of our Computational Communication: Ad Creative course. Chuck Lubbers from the University of South Dakota is chairing the panel.
Newell also was [featured in an article from the Chronicle of Higher Education](/2016/05/05/chronicle-of-higher-education-features-newells-bilingual-course-materials/) for his integration of Chinese translations into his class slides in his Advertising Principles course at Iowa State. He is cited as stating: "My job is to make sure students learn this stuff and understand it and engage with it."
Newell has been including biliangual course materials — PowerPoint presentations and syllabi — since 2011. Since he began using bilingual materials, the practice has expanded to a theater and a political science course at Iowa State.