There is a reason it may seem as if every television ad right now is a political one. Millions of dollars are spent to reach voters through this one medium, but does it pay off on Election Day? According to a study of political advertising for the 2016 Iowa caucuses led by Associate Professor Jay Newell, the candidates who spent more on TV ads generally received more support on caucus night, but this does not suggest a candidate can buy an election.
Joel Geske, associate professor in advertising, is the first recipient of the Greenlee School of Journalism and Communication’s Allen Essman Faculty Fellowship made possible by Iowa State alumna, Denise Essman (marketing, 1973). The inaugural Faculty Fellowship rewards an advertising professor who has demonstrated excellence in their profession.
Dimitrova explores intersection of social media and politics in special issue of Journalism and Mass Communication Quarterly