Kim Has Papers Published, Presented at Annual American Academy of Advertising Conference

Assistant Professor Su Jung Kim reports the following:

Research:

• Su Jung’s single-authored paper, "A repertoire approach to cross-platform media use behavior," has been published in New Media & Society.

• Her third-authored paper, "Evidence that user generated content that produces engagement increases purchase behaviors," has been published in the Journal of Marketing Management.

Teaching:

• Su Jung was a presenter in a teaching panel entitled, "From Bombard and Pay to Provide and Play: Defining and Teaching the New Advertising," at this years’ American Academy of Advertising conference. The panel discussed major changes and challenges in the advertising industry and future direction for educating the new generation of advertising students.

Service:

• Su Jung has reviewed manuscripts for New Media & Society and Journal of Advertising.