Newell reports student success, agency collaborations

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Associate Professor Jay Newell sends this good news:

  • Ad majors Emily Belloma and Leslie (Su Jung) Lee were both named Washington Media Fellows by the Washington Media Scholars Foundation. This organization promotes the field of political advertising with competitions and scholarships. Emily and Su Jung both received scholarships, and will be participating in the 2017 political advertising case competition. Their first contact with political advertising was in the Media Planning course, where they created media plans for the elections, as well as analyzing political advertising spending during last year’s caucuses and election.

  • The Chicago headquarters of digital advertising agency iCrossing signed on to mentor students in the Advrt 497J: Computational Creative course. This course, co-taught by Sherry Berghefer, Pak Tavanapong, and myself, is still the nation’s only course where students use digital data streams to manipulate ads. iCrossing will brief students on their approach to digital advertising, provide a sounding board for student projects, and then help critique student work. Another digital advertising firm, VML, sent a a recruiter from their Kansas City offices to meet students. The event, co-ordinated by the Ad Club’s Hailey Padgett, is an outgrowth of the Advrt 497J course. VML is one of the world’s largest digital ad firms with clients such as Gatorade and Sam’s Clubs.

  • The C&G Creative Agency is helping me develop a student advertising showcase where agency professionals would see our top students presenting their best work. C&G developed a speculative website. Des Moines-based agency Strategic America is funding the pilot run of the project later this semester.

  • The ThinkSpace project continues to grow in usage by programs across ISU and beyond. I presented to the CELT learning community ways to use ThinkSpace’s Markup tool to enrich and speed student feedback.