Lecturer Catherine Huggins notes that her class in Strategic Counseling in Public Relations is discussing corporate communications and media relations. Specifically, how to establish and strengthen relationships with the media, the role of spokespeople, etc. Guest speakers include Sarah Buckley, a corporate communications and marketing expert and 1994 alumna of the Greenlee School, and Perry Beeman, senior staff writer for the Business Record, a 1981 Greenlee alumnus. In her Advertising Campaigns class, the new client is Rockwell Collins. Alyssa Bittner, client contact, addressed the class about the campaign challenges.
Huggins shares teaching updates
Published: February 16, 2017