Iowa State University advertising students and recent alumni received professional recognition for their work at the 2019-2020 American Advertising Awards in Des Moines.
Two Iowa State submissions won Gold and two won Silver in the student category of the Des Moines competition, which is presented annually by the local chapter of the American Advertising Federation.
AAF includes members of all disciplines and career levels in advertising. Its annual awards competition — also known as the Addys — recognizes creative excellence and is the largest in the advertising industry, with over 35,000 entries submitted each year through local club competitions.
Bailey Balmer, senior in graphic design and advertising, Vanessa Lewis, junior in advertising, and Tanner Short, sophomore in advertising, were awarded Gold in the Print Advertising category for their “Look Good” campaign created for The North Face. The campaign featured three ad concepts and was completed as part of Greenlee’s creative advertising course (ADVRT 334) taught by Greenlee Associate Teaching Professor Michael Wigton in spring 2019.
Emilee Drost, senior in advertising, Riley Holtrop (’19 advertising), and Jakob Hill (’19 advertising), received Gold in the Elements of Advertising category for their “Love Made Easy” social media campaign for Subaru. The students created the campaign in spring 2019 as part of the national North America Effie Collegiate Competition while enrolled in Greenlee’s portfolio practicum course (ADVRT 436).
Riley Holtrop (’19 advertising) was awarded Silver in the Elements of Advertising Category for his Emilee Drost Photography logo, which was also created during the ADVRT 436 portfolio practicum. The logo depicts “ECD,” the client’s initials, in the form of a stylized camera.
Lexie Muzzy (’19 advertising), received Silver in the Elements of Advertising category for her ‘My CyclONE Story’ logo, which was part of a campaign focused on campus civility that was developed for Iowa State’s Office of Diversity and Inclusion in Wigton’s spring 2019 advertising campaigns course (ADVRT 434). This integrative course connects students with a real-world client for a semester, building upon all the skills they’ve learned throughout the curriculum.
Gold winners will advance to district competition this spring. District winners will advance to the national competition in June.
“This year I am so proud of our students who won gold and silver awards. This is a huge accomplishment and speaks well to Greenlee’s advertising program,” Wigton said. “To have this experience on their resume is invaluable to our students. Showcasing these awards will make them stand out when interviewing for these very competitive jobs in the advertising field.”
Fultz scholarship presented to Greenlee student
Mariah Johannsen, another Greenlee advertising student, was also recognized at the ceremony as the recipient of the William J. Fultz Memorial Scholarship. The scholarship was established in memory of the late Bill Fultz, a former Greenlee faculty and Advisory Council member and prominent Des Moines advertising professional who died in January 2019.
Fultz’s career in advertising spanned more than 50 years, and his work in design and logo creation was known nationally. He founded Fultz, LaCasse and Greenlee in Des Moines, which later merged with a Cedar Rapids agency to become Crewell, Munsell, Fultz and Zirbel (CMF&Z), a part of the worldwide advertising agency, Young & Rubicam.
The scholarship was created by a group of CMF&Z employees and friends of Fultz to preserve his legacy for the next generation of advertising professionals and students.